JONATHAN SHANKS

Lead digital producer at Mother, helping to setup and establish team. Offering digital expertise to existing base of clients and internal Mother Projects.

Clients: Acer, Becks, Boots, 17, IKEA, Mother Projects, PG Tips

Exec producer and partner, running the studio and producing jobs with agencies, direct clients and other production houses.

- Moved from agency to production side to help run a small but strong digital studio.
- Responsible for costing, scheduling and running all projects that came into the studio, from agencies, direct clients and collaborations with other production houses.
- Helped re-position the company from a flash house into a full service digital studio offering consultancy, creative idea generation and development using emerging web technology.
- Built and maintained relationships with third party suppliers, agencies and direct clients.

One of the first staff to join and help grow Anomaly's London office from 2 to 35 members of staff in less than a year.

Working across Anomaly Music Group, Converse, Diesel, Man City, Sony and Umbro.

- Wore many hats due to the nature of a growing business: client manager, digital producer, digital strategist and also worked with digital creatives to help shape the feasibility of their ideas.
- Responsible for setting up and growing relationships with all third party suppliers for interactive production.
- Produced all Umbro digital work that was output from the agency.
- Solely produced both broadcast and digital elements of the Diesel 100 Lovers interactive music video, which doubled up as their online catalogue for SS10. This went on to be shortlisted in Cyber at Cannes Lions and was a finalist in the Tomorrow Awards.
- Worked on pitches for both Diesel and Sony, which were both won by the agency.
- Setup and ran Anomaly Music Group, the agencies in-house record label/publishing company.

Clients: Getty Images, Lloyds TSB, Virgin Atlantic Airways

- Key focus of the role was to ensure that clients were kept up to speed with the latest emerging web technologies whilst approaching digital with equal importance to traditional media channels.
- Sole Digital Account Manager for Saint across agencies largest accounts.
- Worked alongside ATL account teams to deliver multi channel advertising campaigns.
- Responsible for delivering micro-sites for Lloyds TSB and Virgin Atlantic as part of larger ATL campaigns.
- Worked alongside media agencies to analyse the effectiveness of display both from a media and creative perspective.
- Developed Facebook applications for both Getty Images and Lloyds TSB.
- Worked with planners and creative teams to develop campaign ideas from initial briefing.

Self employed Digital Consultant

Services included:

- Web usability
- SEO
- Strategic partnerships
- Link building
- Optimisation of website ad revenue
- Analysis of digital display campaigns

Clients: Air New Zealand, Barclaycard Brand, Dyson, FX TV / Fox Networks, Independiente

Managed all online channels – search, display, affiliates and social media. Responsible for planning campaigns, managing budgets and reporting on performance.

Clients: Air New Zealand, Barclays Retail, Barclays Stockbrokers, Dyson, Get Minted Bingo and Woolwich Mortgages

Planned and implemented affiliate strategy across all clients. Managed the setup of an in-house affiliate network – from research of software to launch of product.

Self employed web consultant specialising in all areas of digital marketing.

Services included:

- Website planning
- Link building strategy
- Content optimisation
- Affiliate management

Key role in new start up – developed all areas of online business through SEO, SEM, affiliate marketing and content creation.